Vivid’s Hybrid Birthday Event
Vivid is a Berlin-based financial services company with approximately 300 employees. For this event, we had 100 participants online and another 120 physically in Russia. Our goal was to make an exciting digital experience to celebrate their first year in business.
Our challenge as a team was to design a digital experience that was active and fun, offering all participants—physically and digitally—a feeling of high value and engagement. We wanted to communicate a sense of appreciation for the entire workforce. We were looking for a way to promote and establish the newly defined company values. Lastly, we wanted to establish a ritual that could be used in years to come.
Solution & Challenges
Our overall solution involved a careful curation of many creative ideas—meditation, a company dance, a birthday celebration moment that included cake, an interactive birthday wish board, and a fun ideation workshop. The workshop resulted in amazing ideas that worked to improve Vivid from both a mindset and product perspective—an engaging celebration with a fantastic outcome.
Training & Execution
In addition to planning, it was essential that we provided Vivid with a moderator guiding the group through the day. This meant the group had a guide through all of the sessions together, and most importantly when using the digital whiteboard and in the values workshop. Because 100 people participated in the workshop, we coached a group of 10 Vivid employees on how to coach their colleagues in small teams. We also provided an interactive, location-based video chat so people could interact digitally and share a beer, as if in person.
We were proud to conclude that the Vivid event was a big success. The client was especially impressed by the results of the interactive workshop we designed. We got the impression that we had exceeded the expectations of the client, who shared with us that some of the ideas from the workshop came into reality in the company.
“We had an incredible cooperation and I’m very happy to have found a partner that was able to really understand our needs and offer us tailor-made, creative solutions, designed specifically for us. We worked as one team and were able to create a great event in a very short time frame.”
Anna Tichonova, Talent & Culture Director, Vivid
We look forward to working with this fantastic client on projects and events to come.