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Co-Pace - Digital Thought Leader Dialogue
The Thought Leader Dialogue is an event that is inaugurated by Continental’s innovation unit Co-Pace. Leaders worldwide are invited to engage in a 4-hour-long dialogue, serving the purpose of exploring new tech trends, establishing new connections, and building relationships. This time it was set to uncover the untapped potential of agriculture and space technology.
Client
Co-Pace
Category
Digital Employee Event
Delivered
November 2020
Challenge
Red lab was tasked with the complete event orchestration, which spread from concept design and participant curation to the acquisition and event hosting of the Thought Leader Dialogue 2020. This years’ Dialogue, which served to connect 60 thought leaders from all around the globe, had to happen all-digital due to the travel restrictions. Therefore the emphasis was on creating connections that will last and deepen beyond the event, despite the physical distance.
Solution & Challenges
We established consistent client communication from the offset to ensure that the clients’ needs and expectations were met. To align the experience of individual participants with the event’s overarching purpose, we curated a well-researched selection of fitting thought leaders that were redefined and finally selected with our client.
Well planned and distributed meeting links and a professional video conferencing setup ensured a smooth conference run.
Training & Execution
The hosting was done via Microsoft Teams, which has proven itself in past digital events and is our go-to. The event’s design included a diverse set of elements and was orchestrated to encourage intimate group discussions as well as moments in the plenum, with maximum engagement around topics at hand.
Strong storytelling was enabled through a consistent design that was was applied to the invitations emails, the concept board, video interstitials and other textual and visual communication elements for LinkedIn and other social media platforms.
Results &
Conclusion
Over the course of 4h participants got immersed in a digital dialogue and exchanged expertise knowledge. It led to many new learnings and inspiring insights on the latest trends while new relationships and connections got established.
«Combining creativity and execution, the red lab was pivotal in putting together our Thought Leader Dialogues virtual event. Together with them, we successfully navigated the current limitations, curated a fantastic group of thought leaders, and set the stage for many future innovative collaborations.»
Konstantin Mihov, Incubation and Communication at co-pace
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